INTOLERABLE WEATHER CONDITIONS INSPIRE NEW T-SHIRT COMPANY

Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!

Wednesday 5 December 2007

EVERYBODY'S A HERO SOMETIME!









We all have choices and, although we may make a plethora of wrong ones, sometimes we simply decide to do something because it is right. We perform an act of kindness, sacrifice some small pleasure for the sake of something noble and grand, or do something brave because taking care of someone else is more important than our own fears. Perhaps our issues are deeper and darker, and we have to combat disease or inhumane behaviour. Or perhaps our heroic deeds are simply the way in which we get through the day, how we love, and what we do for our family and friends. I leave that for you to decide. Of one thing I'm sure - you know someone who has done something great in the face of adversity, no matter how big or small that adversity may be. You know someone who deserves to wear one of these t-shirts. Or receive a Hero postcard. And every time you look in the mirror, you see a Hero. So get yourself a Hero t-shirt, cap or bag, give a few out to those you admire, and then wait to be hero worshipped!

WELL, AT LEAST THESE T-SHIRTS ARE WORTH WAITING FOR




Okay, you've waited an age for me to get back to writing to you and I apologise for my absence. In between other work, I have been putting together t-shirt designs for www.sweltermerchandise.com and two new t-shirt sites which I will do my damndest to launch before the end of the year.

In the meantime, here are some shirts for those of you who have waited way too long. Instead of cursing yourself for not acting sooner, get the shirt, wear it as a reminder, and move on with your life. Heck, she wasn't that great anyway. Now you can go out and play the field guilt free.

And for the ladies who have also hung in there and missed an opportunity or two, I'll be designing some shirts especially for you really soon. Of course, if you spot a guy wearing one of these shirts, move in on him. He is definitely available!

Good luck!