INTOLERABLE WEATHER CONDITIONS INSPIRE NEW T-SHIRT COMPANY

Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!

Sunday 6 April 2008

HOW COOL ARE THESE PLANET-SAVING TEES?!!!



Green has become the new mainstream. Admittedly it has taken us years to catch up to the treehuggers, Greenpeace and others who we may have thought to be radical at the time. And then along came Al Gore. He didn't crack being president of the most powerful country in the world. No. He went one better. He (and his team) helped make the whole world conscious of global warming. And he did it in the most charming and personal way. Who could not be touched by An Inconvenient Truth? And now along comes biggroovyworld.com. Not anywhere on the same scale, but a very sincere attempt to help ordinary people express what is important and to do so in the most positive way. So let's say goodbye to global warming and rather concentrate on how to make the world cool!
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APOLOGIES AND SOME EXCITING NEWS (ABOUT T-SHIRTS, OF COURSE!)

First off, my apologies - it's been way too long since my last post and my very belated resolution for 2008 (well, one of them!) is to blog more regularly. I'm afraid work, a major operation and then further surgery after complications slowed things down a bit. Although still not great excuses since I had my new Macbook whilst I was resting up for the best part of six weeks so I could have been chatting away to you but my heart wasn't in it. Anyway, all better now, full of enthusiasm and cheek, and very excited to tell you about a new range of t-shirts created to save the world. Well, okay, made to change attitudes. That's where it all starts, doesn't it?
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