www.sweltermerchandise.com: TAKE LOVE OUT OF THE AIR AND PUT IT ON YOUR PARTNER'S CHEST. LITERALLY.

INTOLERABLE WEATHER CONDITIONS INSPIRE NEW T-SHIRT COMPANY

Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!

Friday, 26 January 2007

TAKE LOVE OUT OF THE AIR AND PUT IT ON YOUR PARTNER'S CHEST. LITERALLY.

Valentine's Day is such a rip off yet we buy into it every time. Roses cost three times as much as on a normal day. Restaurants raise their prices and their snootiness. Expectations all round are high and tension mounts. After the first blush of romance, we tend to pass the whole thing off as greedy commercialism. But heaven help us if, on the day, we do not profess undying love in some way or another.

May I recommend a different tactic. This time around, bypass the obvious, save a lot of money and do something that is much closer to the heart. Give each other t-shirts. Ones that demonstrate love, of course. That are real and simple and not all flash and bling. And that will be enjoyed long after the 14th of February. Which will be round sooner than you can say "I love you" so best you begin your online shopping now. Of course, if there is nothing you see here that takes your fancy, why not make your own! I can't vouch for how pretty they will be, but they will certainly be more personal. Either way, best you hurry.