www.sweltermerchandise.com: BollyRave t-shirt

INTOLERABLE WEATHER CONDITIONS INSPIRE NEW T-SHIRT COMPANY

Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!

Thursday, 21 June 2007

BollyRave t-shirt

This t-shirt's designed for dancing to bhangra or raving to any hip-swayingly repetitive beat. Look closely and you'll see a circle of Indian dancers in traditional pose. Truth is, you don't have to be Indian, like bhangra music or speak Punjabi to look and feel good in this designer 100% cotton tee. If you're after something different and enjoy people's admiring looks and the occasional pointed finger, then this one's for you. (via Kid Swelter)