Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!

Thursday, 21 June 2007


Right across the river from where I stay people party through the night every Friday and Saturday. The music pounds across the water and the bhangra beat is relentless. Lithe bodies sway, sashay and gyrate to music as I toss and turn, trying to get some sleep. Well, that's the way it used to be. Now I've become so used to it that any lull in celebratory noise may well become disturbing. Maybe even more unsettling is that I now play bhangra music in my car. At full volume. I'm a great respecter of different cultures and the beauty of the new forms that arise from cultural blends. I tried to capture that in a range of t-shirts and badges, variations on a theme really, that mix traditional Indian dance iconography with something visually a little more energetic. A meeting of old India and Anglo-Asian rave. Something clubby that retains the dignity of past rituals and patterns. A new institution, dare I say. So grab one for yourself, go have fun on the dancefloor. Just bear in mind that, on my side of the river, the lights go out just before twelve.

1 comment:


Nicely Designed Punjabi T-Shirts !

I have quite a few at