Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!

Tuesday, 17 July 2007


This must be one of the best and most useful examples of iconography I've seen on a t-shirt! The tee has a phrase book printed on it - point a finger at the pictogram you need and then point twice at the question mark, smiling all the while. Another one of those moments when you see something and wish you'd been the one who came up with the idea. All credit to designer Artemy Lebedev. Buy it at Then purchase your round-the-world plane ticket and put the shirt to good use.

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buur tilleen said...

Just lovely, this makes all lonelyplanets and bradtguides terribly conventional! :)

Kenny said...

Ok, I have to admit that this is a really good idea for a t-shirt. I recently flew on an airplane for the first time and was so disoriented that I felt like I was in a new country (I just flew a couple of states over, lol). I bet I would have still used this shirt though.

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