INTOLERABLE WEATHER CONDITIONS INSPIRE NEW T-SHIRT COMPANY

Who would have thought such sweltering heat would have given birth to a fresh new t-shirt company! It's hot here, intolerably so. Worse, much worse, is the humidity. It weighs down upon one to such a degree that all the ceiling and standing fans in the apartment and office have shared sense of inadequacy. Yet this sticky Hades is home to great creativity, particularly in the area of design. Some years ago, when I first started out on my own, similarly unbearable summer conditions gave me the idea for my company name - Swelter. Somewhere along the line, I thought it would be great for a t-shirt brand. Mid last year, that brand saw the light of day and is now being worn by quite a few people (bless them!) from around the world. Today's the day I start to share with you some of the Swelter designs and the stories behind them (hey, and if there aren't any, I'll make them up. You might want to help me along there.) Right now, I have no energy, I'm in the mood for a chat, and I keep filling up my glass with water. Pray for rain!
Showing posts with label Swelter t-shirts. Show all posts
Showing posts with label Swelter t-shirts. Show all posts

Saturday, 23 June 2007

NEED A BOOST? THEN PUT ON THE I FEEL BETTER NOW T-SHIRT!


I was reminded of one of my earliest t-shirt designs when someone kindly bought a couple of my I Feel Better Now tees yesterday. Whilst I can promise no immediate cure, I like to think that wearing this shirt will make a positive shift in someone's life. The least it will do is raise a chuckle here and there, and that's always a good thing. At the back of the happy trippy lettering is an opened pack of pills. You can tell anyone who asks that they are whatever you want them to be. Most people will assume they are some kind of designer drug and some may even consider this design to be pro-drugs. I like leaving things up to personal interpretation. Truth is, the drugs used in the graphic were beta blockers, designed to help the heart but with a surprise positive side effect in that they also help migraine sufferers. I've been battling with migraine for over sixteen years and when I finally met up with my second neurologist, I was put onto these drugs. Whilst they slowed my metabolism and made me a bit drowsy, they also radically minimized my migraine attacks and that was a godsend! Sad to say, the effects didn't last but I still feel good when I put on my original I Feel Better Now shirt, even though it is very worn and has now been designated as a sleep shirt. The design and sentiment is lasting, and I've used it in books, portfolios and as a price label on my exhibited artworks. I wish you every happiness when you wear it. (Hey, and even when you don't!)

Thursday, 21 June 2007

A LITTLE BIT OF BHANGRA NEVER DID ANYBODY ANY HARM



Right across the river from where I stay people party through the night every Friday and Saturday. The music pounds across the water and the bhangra beat is relentless. Lithe bodies sway, sashay and gyrate to music as I toss and turn, trying to get some sleep. Well, that's the way it used to be. Now I've become so used to it that any lull in celebratory noise may well become disturbing. Maybe even more unsettling is that I now play bhangra music in my car. At full volume. I'm a great respecter of different cultures and the beauty of the new forms that arise from cultural blends. I tried to capture that in a range of t-shirts and badges, variations on a theme really, that mix traditional Indian dance iconography with something visually a little more energetic. A meeting of old India and Anglo-Asian rave. Something clubby that retains the dignity of past rituals and patterns. A new institution, dare I say. So grab one for yourself, go have fun on the dancefloor. Just bear in mind that, on my side of the river, the lights go out just before twelve.

Sunday, 20 May 2007

BE BRAVE! GO ON AN AFRICAN T-SHIRT SAFARI.



We're headed for the Hluhluwe-Umfolozi Game Reserve set in the heart of Zululand. Established in 1895, it is purportedly the oldest game park in Africa. If you look really hard, searching through 96 000 hectares of hills, bush and the Hluhluwe River Flood Plain, you'll likely come across the Big Five - lion, black and white rhino, elephant, buffalo and leopard. Not to mention an abundance of other animals, from cheetah (one of my favourites) to giraffe, blue wildebeest, zebra, hyena, jackal, warthogs, baboons and all kinds of buck (like waterbuck, nyala, eland, kudu, impala, duiker, suni and reedbuck). You'll even find crocodiles and hippos. And over 300 species of birds.

It's one of my favourite places to visit.
I love the indigenous growth, the wild dusty smell, and the sounds of thousands of insects and birds in conversation at the same time. Not to mention the feeling of intense heat pounding down on your skin, forcing even the most intense of individuals to relax and be at one with the African world.

Watching animals takes time and patience.
We have to respect that we are in their territory and must honour their natural rhythms. But the wait is always worth it. I have been privileged to have been amongst wild African animals all my life yet every time I see a giraffe I am struck by its graciousness, every time I see a lion or lioness with its cubs, I am in awe of its balance between purring gentleness and immense power, and whenever I see a cheetah, I cannot believe its beauty and speed.

I was in Hlulhuwe earlier this year with my partner, entertaining an American guest. And soon we will be lucky enough to go there again, this time with family from Australia. The game park is only three and a half hours drive from our place and yet we don't go there often enough. A few days out in the bush and you feel totally renewed.


Of course, the trick is to go well equipped. Since it is swelteringly hot most of the time, you'll need to wear something comfortable and cool ... like a t-shirt or
two from the appropriately named Swelter, perhaps. This range is just beginning. Expect it to take unexpected twists and turns, like the rocky pathways down to the Umfolozi River. The creation of each shirt is an exploration unto itself. Demanding, exciting and surprising. I'm approaching it with a pioneering spirit. And anticipate both the journey and the outcome to be a little wild.

Thursday, 25 January 2007

AFRICA, MY AFRICA


I've been extremely privileged to have been born and brought up in Africa. No matter how much the Western world has brought in its influence, Africa is still a Dark Continent and hopefully will always be that to a large extent. It is wild, vast and awesome in the grandest meaning of the word. Whether you are honoured enough to live here, or lucky to be able to visit, one thing is for certain - you will always be touched by this great land. You will realize that you are a very small part of something much greater, that is beyond you yet connected to you, and that connects all creatures that touch its soil. Of course, such immense experiences and feelings demand a t-shirt, the greatest wearable art form and means of portable expression. Not just any t-shirt, mind you, but one from the good spirited and passionate African t-shirt brand, Swelter. A very global brand, I may add - the designs come out of Africa, the shirts are made in America and they are worn all over the world. Try this one on for size.